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Brand + AI partner

Turn your brand into a Brand Brain.

We turn your brand into a working system your team and your AI can use every day, and help you build the website and AI agents that run on it.

Talk with Kip and Kevin See how it works

30-minute call. Free exploration. No obligation.

What a Brand Brain is

A Brand Brain is your brand's approved judgment, built into a working system your people and your AI can use.

What's inside: brand strategy, a design system, skills, and connectors.

  • Brand strategy

    The decisions that make you better and different: positioning, audience, messaging, and voice.

  • Design system

    Your identity as rules and approved files: logo, color, type, imagery, motion, and sound.

  • Skills

    The repetitive work, set up so your team's AI does it your way.

  • Connectors

    Approved links from the Brain to your team's tools, from AI assistants to email and analytics.

All four live in readable files your company owns, and they stay whether or not we do.

The Brand Brain, in full Brand strategy and design
How your team uses it

Same AI tools. Now they know your brand.

Your team keeps working in ChatGPT and Claude. The difference is what they read first: your brand voice and guidelines, written as rules in your Brand Brain.

The prompt

Write a LinkedIn post announcing our new service.

Without your Brand Brain

Exciting news! We're thrilled to announce our game-changing1 new service —2 designed to revolutionize the way brands connect with their audiences3.

  1. Never write an era word.
  2. Never use the em dash character.
  3. Name the real moment, not the abstraction.

With your Brand Brain

Reads it first

We now build AI agents that work from your Brand Brain. One answers buyers on your website. Others draft and review where your team works. None publishes beyond the approval you set.

Rule followedLead with the claim, then prove it.

  • Everything you decided, in one place.
  • Every draft checked against your rules.
  • Fix it once, and it's fixed everywhere.

A sample, using rules from our own Brand Brain. Yours holds your own.

How the Brain is built FAQ
How we build it with you

Built with your team in 90 days.

We build your Brand Brain with your team and install it in the AI tools they use every day.

Kip Botirius, co-founder and CEO, brings brand growth experience: twenty-five years building, operating, acquiring, and exiting businesses, including a brand agency of his own, built and sold. Kevin Reilly, co-founder and CPO, brings product and AI experience, from emerging-technology launches at Meta Reality Labs. Two of the brands we have delivered for now run on Brand Brains of their own.

The 90-Day Brand Sprint

  1. Discover

    We learn your business and how your team works, and name who will own the Brain: your Brain Manager.

  2. Build

    You decide positioning, audience, messaging, and identity. We write it to be used, not presented.

  3. Enable

    We install the Brain in the AI tools your team uses and train your people on their real work.

How the 90 days split depends on where your brand starts.

In 90 days, the team leaves with an approved strategy, a working Brand Brain, and the ability to use it.

We've got you. By the time we walk out the door, your team runs it.

Not ready for 90 days? Start with Boost, a paid 90-minute working session on a real task.

Meet the founders
Skills

Built around how your team works.

We learn your team, your tools, and your workflows. Then we build the skills that take the repetitive work off their plate, so your people spend their time on the thinking that moves the business.

How skills are made: what we learn about your team, your tools, and your workflows goes into your Brand Brain, and skills built for your team come out of it.
  • Your teamWho decides, who makes, and who approves
  • Your toolsThe AI and software you run today
  • Your workflowsThe work you repeat every week
Your Brand Brain

Your strategy, your voice, and your rules. Every skill works from it.

  • Write on brandPosts, emails, and pages in your voice
  • Review brand workGo, revise, or hold, with the reasons
  • Make brand mediaImages and film from approved references
  • Enable a saleProspect research and the pitch

Examples from our own Brain, in the skill format Claude uses. Yours are built for your team.

Connectors

Your Brand Brain goes where your team works.

Your Brand Brain works in Claude, ChatGPT, Grok and Muse. Through Claude and ChatGPT, it plugs into the tools your team already runs.

The AI assistants your people work in

  • Claude
  • ChatGPT
  • Grok
  • Muse

Logos belong to their owners. No partnership implied.

Create and collaborate

Design, film, voice, docs, and chat

  • Canva
  • Adobe
  • Figma
  • Microsoft 365
  • Slack
  • Notion
  • ElevenLabs
  • Higgsfield

Market and measure

CRM, email, ads, analytics, and search

  • HubSpot
  • Salesforce
  • Meta Ads
  • Google Ads
  • Google Analytics
  • Mailchimp
  • Klaviyo
  • TikTok

Automate and build

Workflows, data, websites, and code

  • Zapier
  • Make
  • Airtable
  • Shopify
  • Webflow
  • Wix
  • GitHub
  • Vercel
Websites, AI agents, and films

What we build on your Brand Brain.

Hire us for any one of them, on its own or inside the 90-Day Brand Sprint. A strong Brand Brain makes each one easier to build and keep.

Once the Brain exists, the next page is a request, not a project.

A phone on a stone counter showing a site assistant conversation, in soft plasma window light

AI agents

Every agent knows your strategy, your voice, and what it is not allowed to claim, and publishes only within the approval you set.

How we build AI agents
A laptop-led Adaptius scene closes on a clear productivity message.

Films and images

Made with AI from your Brand Brain, and still unmistakably your brand.

Made with GPT ImageHiggsfield

Brand strategy and design
We run on ours

We run a whole agency of agents on one Brand Brain.

Each agent has one job, and every one works from the same Brand Brain.

Our Brand Brain

An open book whose pages fold up into a glowing paper brain

  1. Account lead

    Plans the week with us, writes the copy, and accepts or returns the team's work.

  2. Designer and developer

    Builds and tests the site. Makes the images, covers, and film frames.

  3. Social editor for X

    Posts what the account lead approves, and answers whoever writes first.

  4. Social editor for Meta

    Drafts each Facebook and Instagram post. It goes out only when a founder taps approve.

These are the agents and tools Adaptius runs on its own Brand Brain. Yours can run on yours.

Tools and agents we use and connect. Marks belong to their owners · no partnership or endorsement is implied

Blog

Stay ahead of AI.

Want to stay up to date with AI changes and pro tips to keep you ahead? Follow our blog. Our agents read the news through the night, and we teach you how to use what they find.

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Do more with your brand.

Start with a free 30-minute call. Bring the work you want your team doing next, and Kip and Kevin will tell you what fits.

Talk with Kip and Kevin

Kip and Kevin reply to every inquiry within a business day.