Brand Brains · 6 minute read
Why does AI forget the correction you made last week?
AI assistants drop brand corrections between chats and inside long ones. Keep each correction as a written rule every tool reads first, then test it.
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Blog
Make AI more useful to your brand.
What changed, what it means for your team, and how to put it to work without losing what makes your company different.
Brand Brains
Brand Brains · 6 minute read
AI does not care about your org chart.
AI lets sales, product, and design do marketing work. Keep it on brand with one source of approved decisions every team and tool reads first.
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Brand Brains · 6 minute read
An AI brand strategy has two jobs. Picking tools is neither.
An AI brand strategy decides how AI makes your brand's work and how AI describes your brand to buyers. What each job needs, and a test to start this week.
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Brand Brains · 6 minute read
Hire an agency for the making. Keep the brand decisions.
Hiring an agency for brand and AI work? Keep the brand decisions and the rules in-house, hire the making by the job, and map four owners on one real task.
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Brand Brains · 5 minute read
Make AI sound like you.
Give ChatGPT or Claude your approved brand decisions, examples and claim limits in a shared project. Tell it how to use them. Then test the setup on a real brief before the rest of the team relies on it.
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Brand Brains · 3 minute read
Consensus is not a brand strategy
AI will give you the popular answer. Your brand has to decide if it is the right one.
Read →Agents & workflows
LatestAgents & workflows · 6 minute read
What is AI brand governance?
AI brand governance means deciding who approves which AI-made work, what AI may never claim alone, and how you check. Four parts and a one-week start.
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Agents & workflows · 5 minute read
Every AI agent should leave a receipt.
Always-on AI agents now work while your team is away. Ask every run for a receipt: the context it used, the rules in force, what changed, who decided, and what is still open.
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Agents & workflows · 6 minute read
A brand rule should know when to say yes.
Test an AI brand rule with a matched pair: one request it must refuse and one nearby request it must complete. Then grade truth and useful work together.
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